髙橋宏之
Hiroyuki Takahashi
(株)伊勢丹を経て、
広告会社のクリエイティブディレクターヘ。
エンドユーザーや商品の動きを、
実際に売り場で分析してきた経験を活かしながら、
現在は、食品やファッションなどの業務を中心に、
様々な分野の広告制作を担当。
新商品開発や、コンセプトメイキング、
ブランディング・コミュニケーション戦略全般の、
クリエイティブ業務を手がける。
Hiroyuki began his career at
Isetan Department Store, where he had
the opportunity to become a keen observer of
the real-time habits and actions of shoppers
as they interact with commodities, sales people
and others in the retail environment.
He applied that rich experience to
his next career move, becoming a creative
director for an advertising agency, where he is
currently in charge of a team involved in
creative projects for various fields and
industries, especially food and fashion.
Today, he devotes his energy to
concept creation, new product development,
and creative direction of brand
communication strategies.